Between August 2009 and October 2009, in crisis, and B2B Europages OpinionWay conducted a study that highlighted trends in the choice of promotional materials for European SMEs. Cortix below gives you an overview of the study, which cites "the Website" as the tool Promotion was the most used.
Indeed, mostly for reasons of budgetary constraints, the crisis has spurred the growth of Internet advertising (44% of participants surveyed increased their use). For SMEs, the website has been largely preferred to search engines to promote their activities abroad ahead of catalogs, brochures and direct marketing.
The press, radio and television were accused, in turn, a reduction of around 40% in the choices of actors in the SMEs. The salons have with stand been less used by the actors of marketing by an average reduction of about 36%.
Cortix you noted that among the promotional tools chosen by the majority of French traders are: • the
SEO (36%),
• e-mailing (24%)
• as well as paid listing and selling online (10%).
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